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B2B software sales channels

How to sell its products and services is probably the key question any software company has to answer. It will decide the cost of sale, the risk, customer intimacy and experience and the growth rate. When these parameters risk going off the rails, it is usually a good idea to reconsider the sales channels. Although…

What this site is about

For quite a while I have been thinking about condensing insights and experiences that I have made as a manager in the software industry throughout the years. While I am not convinced there is enough for a book, and I don’t think I want to write one (yet), I do want to write some things…

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